A Look At The Positives And Negatives Of Using Pay Per Click and Search Engine Optimization For Your Internet Site Promotion

Posted by Guest Blogger on Nov 28th, 2009 | no comments home title

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Looking at two of the ways of marketing your business using Online Marketing in terms of their positive and negative features may help you to choose which method to use for your own business.

Firstly we will review the pay per click system, a way of ensuring that you are visible to the people searching for your selected keywords by paying for a Search Engine Placement in the sponsored links portion of the search results page. This system has a number of positive attributes. The biggest is the speed at which results are generated. To set up a campaign like this takes less than an hour and within seven days you will have some very helpful information about how it is going. Visitors to your site will grow immediately and as long as you are selling what the searcher understood that you were selling from your pay per click advert your sales should follow not far behind.

Another great facet of the pay per click method is that if you do happen to get something wrong, say in the choosing your keywords, it is noticeable very quickly. You can identify in a matter of days that although you are getting lots of clicks through to your website no one is buying anything. This will prompt you to check your campaign before too much money has been thrown down the drain. It is possible with pay per click to specify your budget and therefore plan financially knowing that you will spend no more that the maximum you yourself have opted for.

On the negative side it can still work out very costly as enquiries (clicks) go up, so too does your bill, whereas the price of other forms of advertising holds constant no matter how many customers it provides. Also there is proven information that shows that organic Search Engine Placement listings attract ten times the number of clicks that pay per click do, suggesting that a lot of searchers would prefer not to use them.

Now turning to Search Engine Optimization we can see a much slower procedure. As it is organic or natural it generally takes a matter of weeks before any progress is made and then as the clients website gradually climbs to page 1 the sales start to increase steadily over a subsequent period. This is absolutely no quick fix. Another issue with it, unlike pay per click, is that because of it’s speed, if you do get the keywords incorrect at the outset you will have wasted a lot of effort before you actually notice the mistake. This is one of the reasons why getting some professional advice from a SEO Company may well be a cost effective idea.

On the plus side if you do have an ongoing sales business the effort and the wait is absolutely worth it. The costs from the search engine optimization company, after an upfront fee are typically a small amount, say