Search Engine Optimization and How You Can Take Advantage of It To Become a Trusted Expert

Posted by Guest Blogger on Nov 28th, 2009 | no comments

Welcome back!

You may not realize it, but the things which will make you a trustworthy Expert will also help you with your SEO

Which will improve your natural ranking with Google

that will help people hunting for your product find you in the top of the search rankings

Which makes them think of you as a Trusted Expert!

See how that works?

if you’d like to be a trusted Expert ( and naturally you do ) you need to be all over SEO. Thats because folks inherently trust natural search results more than pay per click ads when they do a search.

Why?

It doesn’t matter what the logical truth is, its the visceral emotional response ( Iam such a genius for knowing that big word ) that counts, and gets folk to take action. So, if you need to be considered a trusted Expert in a certain niche, then you want to rank well in your target keywords.

you’ll expect this post to be full of SEO tips and tricks, but what you dont realize is that youhave already been doing a lot already to improve your SEO, if youhave been doing all the things that Ive commended to become a Trusted Expert ( and you have been doing those things, havent you cause here is the previous post in the series if you missed it Press Releases the More Technical Stuff

- Your blog. Google and the other search engines loves them some blogs. Every time you post, you improve your credibility and your standing with Google. Blogs are also a good way to target new keywords a good blog post with the correct keyword density ( 2-5% ) can bring you in a large amount of new folk if focused in the correct way.

- your online press room. Again, Google loves anything that provides fresh content, and youre going to be posting every single publicity release you send out ( and again, you are sending promotional releases out now, right? ) This is particularly important because the online press release services only keep your promotional releases indexed for a little while. Anyone searching on the terms you utilized in those PR releases after that time will be directed to your online press room / latest reports area. And if you dont have an area for your promotional releases, then theyll end upat somebody elses websites.

beyond your Trusted Expert content, there are a loads of basic technical things you need to be doing to boost your SEO.

• Add your primary keyword phrase to your title, description & keyword tags (only one time in each)
• Link to related high authority resources (Google likes seeing you offering visitors relevant info and linking to high authority sites)
• Use your alt tags and add your primary keyword to one of them (most important is to describe the image but when possible add a keyword to one of them)
• Have your main keyword in an h1 tag (only once)
• Check for broken links and images (Google hates errors)
• Use a robots.txt file.
• Have a Google friendly site map and submit it to the google webmaster tools.
• Make sure no two titles and descriptions on your site are the same (Google often deems this as duplicate content, even though the pages might be completely different)
• Internally link to your main pages with the keyword anchor text you want to rank for (internal linking is very important and often overlooked)

There are a lot of other tips to improve your SEO, but this is a handy place to start. Like most things about being a trustworthy Expert, it all comes back to the content. Properly focused content not only brands you as a Trusted Expert, but it also improves your SEO and makes it simpler for people to find you, which helps them to see you as a trustworthy Expert.

Funny how reciprocal that is well I suspect so anyway kind of.

learn more about becoming a trusted expert and how you can Make Money Online.

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